3.2) Pixel Attribution Pt. 1 (Page View Tracking)

Alright guys, so now we're inside of the setting up your attribution via the pixel, aka page view tracking. Now real quick guys, I want to mention, setting up our account is super simple. That's why we have this tabbed approach. The attribution table is where you're going to see your ad attribution. Tracking Pixels is where we set up number one. Conversion setup, number two, over here, and then you can set up your AI Ad Optimization over here. So it's really as simple as one, two, three. Again, in this video we're going to be setting up the tracking pixel so we can start tracking attribution via the pixel, which again, tracks the page views.

So, coming in, we're going to create our first pixel. And here we can just call it whatever, does not matter. You can use one pixel for multiple websites, so no stress. Just create a pixel, name it something. And then we are going to see this. So now we have the pixel. So this is the pixel that we need to actually take. So I'm going to hit copy.

And then I am going to use GoHighLevel because again, it is uh very easy and something that we use regularly. So if you set up funnels, but the concept is going to be the same. You are going to grab your pixel and add it in the head section of your website. So if we come on in here and click on settings, you'll then see the head tracking code. I'm going to go ahead, I'm going to delete this and add the new one in there, and that is going to be it. All you're going to do is add this to your head tracking code, and it's important that this should be website-wide, right? We're not adding this into a specific page. So if you guys don't know how to do this, ChatGPT it, YouTube it, honestly whatever platform you're using for websites is really easy. You just have to find the head tracking code that applies to the entire website, and then come in and hit save.

So now that we have done that, we can test to make sure that this works. So we're going to open this page. We are then going to grab this down and come back over into our app. And then we are going to hit test pixel. Then we are going to wait and see if we can find the pixel on there. And any moment now, you'll see test successful. You can also view the page views inside of here. So you literally see um the different page views that we have and that we are firing off and we can catch. This was the one that um our system sent to go track, check if it's there. But this was the one that I did literally 30 seconds, 10 seconds beforehand. And also you can see things like referrer, right? So we came from app.gohighlevel.com first because we were literally on app.gohighlevel.com and then we clicked on this and then it opened up this page here.

So that is very, very important to mention is also you can track the referrers, see where people are coming from. You can click on view data and start seeing some of their data, like IP address, etc. Again, we're gonna have an entire other video on how to uh dive into your data. This is just for setup, so don't let this trip you guys out. But if we continue and move back here to pixel management, you will see that this is now set up properly and you officially have tracking on all of your page views.

Now I want to show you guys something as well. If I go to the attribution table, you'll now see that we are showing this as direct/organic and the page views are showing in here. So this is literally it. We can come in, we can view the data. This one was me, literally my computer, my screen resolution, the IP address, like all this very, very intimate data is starting to populate and show up in here. Um, and then also to kind of piggyback on what I had mentioned in the previous video, understanding attribution, I'm actually going to just pull this down so you can see what I'm doing to the URL here. But guys, just so you understand how this works and how we can track where people are coming from, let's go utm_source=test. I did another funny test for someone else. But utm_source=test. So now, guys, you'll see if we come back to our app here and uh let's just refresh the page real quick, you'll now see a new source called "test" just appeared. You can come in, you can view the data, and again, you'll see the website that we went on, right? This was the website, utm_source=test. So you literally saw me do this live. Our system picks up this full URL. We see where this person came from, and then we show it to you under the source. Then if it's a campaign, we'll show you the campaign, right? So this one here, I click on campaign, it's unattributed because there was no campaign, right? We only had the source in here, so that's why it's showing unattributed because there's literally no campaign to show you it. Then if we go to medium, again we never clicked on a medium so we'd filter that and see nothing, but um yes, that is kind of how this works here is you add the URL parameters like I literally just showed you inside of here, and we can now start to show it and track this for you.

So now that we've gone through the entire concept of page view tracking and showing you how in real-time adding URL parameters works, we are next going to go through, how do we actually track the contact, the email, the phone number for people that click on our website? Right? Because people can click on our website, but how do we track this person's identity, which is their name, their email, their phone number. So again, click on the next video and I'll walk you guys through how to set that up.